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Range of titles on Marketing  100 MINDS THAT MADE THE MARKET - KEN FISHER (Rs 395.00 ) 18 BRAND ASTRAS - JAGDEEP KAPOOR (Rs 160.00 ) 2,239 TESTED SECRETS FOR DIRECT MARKETING SUCCESS - DENNY HATCH & DON JACKSON (Rs 295.00 ) 24 BRAND MANTRAS - JAGDEEP KAPOOR (Rs 150.00 ) 25 COMMON SALES OBSTACLES - BOB TAYLOR (Rs 145.00 ) 27 BRAND PRACTICES : TWENTY SEVEN ACTION PACKED STRATEGIES FOR BUILDING - JAGDEEP KAPOOR (Rs 155.00 ) 49 MARKETING SECRETS (THAT WORK) TO GROW SALES - RON FINKLESTEIN (Rs 295.00 ) 4-D BRANDING (HB) - THOMAS GAD (Rs 450.00 ) A MANUAL FOR CULTURALLY-ADAPTED SOCIAL MARKET - EPSTEIN (Rs 280.00 ) A NEW BRAND WORLD - SCOTT BEDBURY ($ 19.95 ) A TEXTBOOK OF MARKETING MANAGEMENT - KUMAR (Rs 275.00 ) ABC'S OF RELATIONSHIP SELLING(6TH EDN , W/CD) - FUTRELL ($ 19.95 ) ADVERTISING - 2E (W/CD) - O'GUINN ALLEN SEMENIK ($ 35.00 ) ADVERTISING : ART & SCIENCE - STEPHEN KING (Rs 210.00 ) ADVERTISING 4TH ED. - FRANK JEFKINS (Rs 399.00 ) ADVERTISING AND PROMOTION (6th Edn.) - GEORGE BELCH & MICHAEL BELCH (Rs 550.00 ) ADVERTISING COMMUNICATIONS & PROMOTION MGMT (2ND EDN) - JOHN ROSSITER & LARRY PERCY ($ 19.95 ) ADVERTISING MANAGEMENT - RATHOR (Rs 190.00 ) ADVERTISING MANAGEMENT (5TH EDN.) - RAJEEV BATRA & DAVID AAKER (Rs 250.00 ) ADVERTISING MANAGEMENT: CONCEPTS & CASES - MOHAN (Rs 350.00 ) ADVERTISING MANAGERS HANDBOOK - BLY (Rs 800.00 ) ADVERTISING MEDIA PLANNING - LARRY KELLEY & DONALD JUGENHEIMER (Rs 125.00 ) ADVERTISING PRINCIPLES AND PRACTICE (6TH EDN.) - WELLS MORIARTY (Rs 310.00 ) ADVERTISING PROCEDURE - KLEPPNERS (Rs 895.00 ) ADVERTISING PRODUCERS - OTTOKLEPPNER (Rs 1,200.00 ) ADVERTISING THEORY & PRACTICE - CHUNAWALA (Rs 225.00 ) AFTER THE TRADE IS MADE P/S/T (2ND EDN) - WEISS (Rs 150.00 ) ANALYSIS FOR MARKETING PLANNING (6TH EDN) - LEHMANN (Rs 295.00 ) AND NOW A FEW WORDS FROM ME - BOB GARFIELD (Rs 295.00 ) ART OF THE BRAND (Rs 295.00 ) BASIC MARKETING (15TH EDN.) (W/CD) - WILLIAM PERREAULT & Jr.E.JEROME McCARTHY (Rs 475.00 ) BEHIND POWERFUL BRANDS : FROM STRATEGY TO CAMPAIGN - JOHN JONES (Rs 375.00 ) BEST PRACTICES IN PERSONAL MARKETING FOR PROFESSIONALS - ALLAN BORESS (Rs 395.00 ) BIG BUSINESS MARKETING FOR SMALL BUSINESS BUDGETS - JEANETTE MAW McMURTRY (Rs 250.00 ) BRAND HIJACK (HB) - ALEX WIPPERFURTH (Rs 595.00 ) BRAND NAAMKARAN - JAGDEEP KAPOOR (Rs 195.00 ) BRAND POSITIONING - SUBROTO SENGUPTA (Rs 375.00 ) BRANDing - CONCEPTS AND PROCESS - DEBASHIS PATI (Rs 240.00 ) BRANDING INDIA - AN INCREDIBLE STORY - AMITABH KANT (Rs 499.00 ) BRANDS IN THE BALANCE - KEVIN DRAWBAUGH (Rs 495.00 ) CURRENT MARKETING  BESTSELLERS PRINCIPLES OF MARKETING (12TH EDN.) by - PHILIP KOTLER & GARY ARMSTRONG  CREATING CUSTOMER VALUE by - GOPAL GUREJA  RADICAL MARKETING by - SAM HILL & GLENN RIFKIN  BEHIND POWERFUL BRANDS : FROM STRATEGY TO CAMPAIGN by - JOHN JONES  24 BRAND MANTRAS by - JAGDEEP KAPOOR  BRANDS IN THE BALANCE by - KEVIN DRAWBAUGH  THE MIND OF THE STRATEGIST by - KENICHI OHMAE  CUTTING EDGE ADVERTISING (2ND EDN.) by - JIM AITCHISON  CUTTING EDGE COMMERCIALS by - JIM AITCHISON  VALUE-BASED MARKETING FOR BOTTOM-LINE SUCCESS (HB) by - NICHOLAS DE BONIS  HOW TO SELL ANYTHING ON eBAY... AND MAKE A FORTUNE! by - DENNIS PRINCE  JURAN INSTITUTE'S SIX SIGMA: BREAKTHROUGH AND BEYOND (HB) by - JOSEPH DE FEO & WILLIAM BARNARD  SUCCESSFUL DIRECT MARKETING METHODS (HB) by - BOB STONE & RON JACOBS  AND NOW A FEW WORDS FROM ME by - BOB GARFIELD  BUILDING BRAND VALUE (HB) by - M G PARAMESWARAN  BUILT FOR GROWTH (HB) by - ARTHUR RUBINFELD & COLLINS HEMINGWAY

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