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BESTSELLERS IN MARKETING
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 24 BRAND MANTRAS
-JAGDEEP KAPOOR
Publisher / Distributor : Sage Publications India Pvt. Ltd.
Language : English
List Price : Rs 150.00
Our Price : Rs 135.00
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THIS CONCISE AND PRACTICE BASED BOOK IS AIMED AT HELPING MARKETEERS TO DEVELOP WINNING BRAND STRATEGIES. IT PRESENTS 24 ACTION ORIENTED MANTRAS WHICH CAN HELP TO LAUNCH , REJUVENATE AND GROW SUCCESSFUL BRANDS.
 AND NOW A FEW WORDS FROM ME
-BOB GARFIELD
Publisher / Distributor : Tata-McGraw Hill Publishing Company Ltd.
Language : English
List Price : Rs 295.00
Our Price : Rs 265.50
You Save : Rs 29.50
IT IS A MUST READ FOR ALL YOUNG PEOPLE WHO WANT TO GET INTO ADVERTISING, AND FOR ALL OF US OLD PEOPLE WHO WANT TO GET OUT. ADVERTISING'S MOST INFLUENTIAL CRITIC EXPLAINS EVERYTHING.
 BEHIND POWERFUL BRANDS : FROM STRATEGY TO CAMPAIGN
-JOHN JONES
Publisher / Distributor : Tata-McGraw Hill Publishing Company Ltd.
Language : English
List Price : Rs 375.00
Our Price : Rs 337.50
You Save : Rs 37.50
FROM STRATEGY TO CAMPAIGN...BRANDS ARE NOT BUILT OVERNIGHT. THIS BOOK PRESENTS DETAILED THOUGHTS ON HOW TO ENHANCE ADVERTISING SKILLS, IMPROVE CURRENT PROFESSIONAL PRACTICE AND CONTRIBUTE TO THE DEVELOPMENT OF A BRAND.
 BRANDS IN THE BALANCE
-KEVIN DRAWBAUGH
Publisher / Distributor : Pearson Education
Language : English
List Price : Rs 495.00
Our Price : Rs 445.50
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THE WORLD IS SPEEDING INTO THE INFORMATION AGE. STYLE IS TAKING A SEAT NEXT TO SUBSTANCE.THE STRONGEST BRAND SHOUTS LOUDEST. THIS BOOK ASKS MANAGERS OF THE WORLD'S LEADING BRANDED GOODS COMPANIES HOW STRONG BRANDS ARE BUILT.
 BUILDING BRAND VALUE (HB)
-M G PARAMESWARAN
Publisher / Distributor : Tata-McGraw Hill Publishing Company Ltd.
Language : English
List Price : Rs 425.00
Our Price : Rs 382.50
You Save : Rs 42.50
IT IS BASED ON FIVE INTRINSIC STEPS FOR DEVELOPING A NEW BRAND & FOR MAKING AN EXISTING BRAND STRONGER & MORE VALUABLE. IT ALSO PROVIDES INSIGHTS ON POSITIONING OPTIONS, BRAND AUDIT, & MORE, THAT CAN BE OF USE TO MARKETING & BRAND MANAGERS.
 BUILT FOR GROWTH (HB)
-ARTHUR RUBINFELD & COLLINS HEMINGWAY
Publisher / Distributor : Pearson Education
Language : English
List Price : Rs 499.00
Our Price : Rs 449.10
You Save : Rs 49.90
IT SHOWS EXACTLY HOW TO CREATED WINNING RETAIL BRANDS, HOW TO CREATE A UNIQUE, COMPELLING BRAND EVEN AS YOU ESTABLISH A ROCK-SOLID FOUNDATION FOR LONG-TERM SUCCESS. IT SHOWS EXPANDING YOUR BUSINESS AROUND THE CORNER OR ACROSS THE GLOBE.
 CREATING CUSTOMER VALUE
-GOPAL GUREJA
Publisher / Distributor : Tata-McGraw Hill Publishing Company Ltd.
Language : English
List Price : Rs 325.00
Our Price : Rs 292.50
You Save : Rs 32.50
THE SYNERGY BETWEEN AFTER SALES SERVICE & MAINTENANCE
 CUTTING EDGE ADVERTISING (2ND EDN.)
-JIM AITCHISON
Publisher / Distributor : Pearson Education
Language : English
List Price : $ 19.95
Our Price : $ 17.95
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IT COVERS EVERYTHING FROM HOW ADVERTISING WORKS, HOW BRAND-BUILDING METHODOLOGIES ARE CHANGING, HOW TO GET AN IDEA, & HOW COPY & ART SHOULD BE CRAFTED.
THIS CLASSIC BOOK IS STILL THE DEFINITIVE STEP-BY-STEP GUIDE TO CREATING CUTTING EDGE PRINT ADS.
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